Must be great listeners – Maybe it’s the most important feature of a web design company. They should have the ability to listen and understand what your needs and goals are. They must understand what you mean, even if you do not know how to express it. They should also know how to ask the right questions so that they can deepen in the most suitable web page design for the objectives that you want to give to the web page.
They should have a broad vision – A web design company that only knows about website programming, (groups of web pages), will not have a global vision, and will never be able to cover all the requirements that a web page must have. A complete company is one that in addition to knowing how to design web pages, knows about Search Engine Optimization (SEO), Online Marketing, Online Analytics, Social Networks or Social Media. This way you will ensure that the web page will be delivered prepared in all aspects.
They must respect your ideas but be knowing how to say yes and no – Good web designers should be grateful to listen to your ideas. They should know how to tell you what ideas will help your website to achieve your goals, and should be able to say no to ideas that, while being good, will not help web pages to be the tools that are needed. They must also be able to explain and argue because an idea that is apparently good, really is not so good.
They must communicate well – If knowing how to listen is important for a web designer, being able to explain in a clear and easy to understand the technical terminology of the world of web design is no less. You must be able to understand what they are saying so that the communication is fluid.
Must be open – Must want to understand your business and especially how you do business, which differentiates you from the competition so that the entire website has the soul of your company in one of the web pages that make up your website.
They must know how to apply the right thing – Web pages can have multiple functionalities and gadgets, but not all of these add-ons are suitable for all web pages of all businesses. They should know how to choose the right ones and avoid useless add-ons that will not help the web or make it slow and inadequate.
They must know how to balance the objectives and the design – This is fundamental. Many companies believe that having an attractive web design will help them to have more clients, but this is not the case. Remember that cool designs distract customers from your goal and slow down the loading of web pages. A good web designer should always keep in mind the objectives of the web and never sacrifice these objectives at the cost of making a powerful design. Sales are not entertainment.
You should not be afraid to suggest things that help you save money – your time and money are important, and a good web designer should not be afraid to offer you ideas that will help you save one thing and the other. This implies both reducing inappropriate expenses, as well as suggesting others that a priori suppose an increase in the initial investment, but that later will generate important economic savings in times and processes.
They should know how to make web pages easy, accessible and compatible – Not all customers have the same type of knowledge and ease when surfing the Internet. Making a web page that is simple to control is essential so that visitors do not get lost and help them to meet their goals. Furthermore, not all users of a web page do so from powerful computers with large screens, so a well-designed web page must be able to work with older computers, with smartphones, tablets, etc.
Integration with your logos and your corporate image – A good web designer should be able to integrate your logo and your company image. This must be so, even in the case that the designer of your logo, mail envelopes, business cards and so on, is another company different from the one you are doing the design of the website.